The Sound Campaign | Events Sponsorships

ABOUT
OUR COMPANY
SPONSORSHIP
ACTIVATIONS
MUSIC CAMPAIGNS
EVENT PRODUCTION
SHOWCASE
CONTACT

Florence+Machine MasterCard
Summadayze
Kasabian for MasterCard
MGMT for The JD Summer Set
Katy Perry for MasterCard
The JD Birthday Set
V Energy at Summadayze
Aria Awards Red Carpet Fans
Future Music Festival
Good Charlotte for The JD Set
Art Vs Science for The JD Set
Florence+Machine MasterCard

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The Sound Campaign is a specialist marketing & communications agency developing marketing & media solutions through the entertainment industry.The Sound Campaign:Create opportunities for brands to reach their consumers through music & entertainment campaignsDevelop partnerships between brands and the music industryPioneer new marketing opportunities for artists to reach consumers through traditional methodsExecute high calibre production and events
OUR COMPANY

Ed Westwick + friend
Keisha
Jessica Hart + Brian McFadden
Mazda 2 Stage
GoodCharlotte
Presets
Sidetracked
V Green Room
The Aria Awards

WHAT WE DO What We DoThe Sound Campaign services include:Sponsorship Representation & ManagementMusic Strategy for brandsMusic Activation within eventsArtist AcquisitionEvent ProductionProduct LaunchesBranded Music CampaignsArtist Marketing

WHO WE ARE Who We AreThe Sound Campaign was founded in 2007 by Jason Fielding and Sasha Morello and is anchored in the belief that you can achieve REACH, FREQUENCY & RELEVANCE by understanding and tapping into consumers' passion.The combined experience of the directors brings expertise from both the marketing discipline and the music industry.Sasha Morello16 years marketing experience within the marketing departments of Coca-Cola, Unilever, Clorox and Goodman Fielder.Jason Fielding17 years experience in music & entertainment campaigns and production in both the UK and Australia.

JOIN OUR TEAM Join Our TeamIf you would like to join our dynamic team, please send a covering letter and CV to Sasha Morello - Sasha.Morello_thesoundcampaign.com

WHAT WE DO
WHO WE ARE
JOIN OUR TEAM

SPONSORSHIP

SponsorshipThe Sound Campaign manages the commercial rights for the following events:The ARIA AwardsARIA ChartFuture Music FestivalSummadayzeThe Hot BBQIn addition to managing sponsorship opportunities on these events and festivals we also specialise in developing music sponsorship strategies across all music properties, to reach a certain demographic. The Sound Campaign can negotiate rights on behalfof brands with third party events and implement the sponsorship of the event on their behalf.
ACTIVATIONS

ActivationsAs well as acting as the sponsorship agent for some of the country's highest profile music and entertainment events, The Sound Campaign also specialise in developing and managing sponsor activation concepts for both these and other properties. From bringing sponsors' ideas to life to create bespoke campaigns centered upon event presence and consumer interaction, our production expertise, close relationships with promoters and first-hand knowledge event environments, mean that we are ideally placed to offer clients a comprehensive approach to activation.Some of the clients that The Sound Campaign have recently worked with in this regard include:Mazda2 VodafoneV EnergyPump WaterPumaOxfam AustraliaFrom promotion & marketing to branding and more unique on-ground activities, we pride ourselves on our ability to get the most from a clients' sponsorship rights in a collaborative and forward thinking manner.
MUSIC CAMPAIGNS

Branded Music CampaignsThe 2009 Urban Report claimed that 8 out of 10 young adults believe that music defines who they are as a person - more than their friends or sport.An intergrated branded music campaign taps into a consumer's passion for music, either placing the brand within the music enviroment to communicate with existing foot traffic or providing additional value to music fans.The Sound Campaign take their experience in brand marketing and insight into how music is consumed and overlay these with your brand objectives to develop a relevant and unique campaign that harnesses consumers' passion for music.We are not a traditional experiential agency - our recommendations are beyond just 'live' executions are multi-channel like our audience, considering online, TV and radio content, mobile and outdoor media.
EVENT PRODUCTION

Event Production & Launch EventsThe Sound Campaign specialise in creating and executing events where music is the focal point.We have experience in both large and small events, ticketed and unticketed, at both existing venues and greenfield sites.Our global relationships with exisiting artist management allows us to secure world class international talent and we keep our ear to the ground locally, ideally positioning us to secure talent for any sized event.
SHOWCASE

THE JD SET

Since 2007, The Sound Campaign has been behind The JD Set, a significant music campaign for Jack Daniel's.The Sound Campaign were engaged to develop a multi-touch point branded campaign that connected males 18-30 years old through their passion for music. In response The JD Set was born - an annual campaign creating unique online and live music touch points between the brand and it's target audience:The JD Set engages consumers through an online music hub featuring up-and-coming acts. Consumers vote for their favourite talent with the winning group touring with well known Australian or international acts across various locations.Throughout the year, The JD Set tours to different locations in Australia providing consumers with a free or discounted show and a hands-on-brand experience.Content from the tour is captured and streamed to our consumers across Australia. Artists involved in the campaign to date include Good Charlotte, Art VS Science, MGMT, Franz Ferdinand, Wolfmother, The Living End, Washington, Philadelphia Grand Jury, Faker, The Panics, You Am I, Tex Perkins, Adalita and Gyroscope.

DEBIT MASTERCARD PRICELESS MUSIC

The Sound Campaign was engaged to deliver the artist and concert production elements for the Debit MasterCard Priceless Music Campaign.A Series of one off special concerts to drive recruitment of Debit MasterCard with a unique combination of artists & venues filmed for Video Hits.The Sound Campaign delivered the following high calibre performances for the 2009-2011 Series:Florence + The Machine at Seymour CentreKasabian at Melbourne DocklandsBirds of Tokyo at Cockatoo IslandGood Charlotte at Big Top, Luna Park Katy Perry at The Plaza Ballroom Pendulum at Home NightclubRobbie Williams at the Metro Theatre - his first performance in Australia for over 4 yearsEmpire of the Sun at Carriage WorksLittle Birdy at the Historic Melbourne GaolThe Veronicas at Oxford Art Factory

PUMA ARCHIVE

Puma Archive Party
Puma Archive Party
Puma Archive Party
Puma Archive Party
Puma Archive Party
DJ at Match Bar in Melbourne

The Sound Campaign were engaged by Puma to create a music campaign for Puma's key customer - Footlocker, which would drive sales in store while simultaneously creating a motivating brand activation through music.The response was the 'Puma Archive Parties', an instore promotion where any consumer who bought a Puma Archive Product from a Footlocker could win tickets to the hottest party in town.Australia's leading DJ's were engaged to perform at one off retro parties in Sydney, Melbourne & Brisbane where they were asked to mash yesterday's coolest retro hits with today's hottest beats. The only way you could get a ticket was through purchasing Puma Archive at Footlocker.n text.

THE JD SET
DEBIT MASTERCARD PRICELESS MUSIC
PUMA ARCHIVE

CONTACT Contact UsSasha MorelloFounding Partnersasha.morello_thesoundcampaign.comJason FieldingFounding Partnerjason.fielding_thesoundcampaign.comAddress:The Sound Campaign146 Foveaux StreetSurry Hills NSW 2010Ph: 02 8353 0200E: info_thesoundcampaign.comwww.twitter.com/soundcampaignwww.thesoundcampaign.comwww.thesponsorshipcampaign.com

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