P: +612 8353 0200

Who We Are

ORIGINAL THINKING. INSPIRED DOING.

The Sound Campaign is a creative solutions and entertainment marketing agency for brands and
properties looking to make an impact via entertainment and popular culture.

Since 2007 we’ve been delivering award-winning results for clients in Australia, Asia and beyond
by joining the dots between relevant market insight and smart strategy.

From strategic consultancy, campaign curation, event production and sponsorship rights representation
to talent procurement and management, PR, content creation and non-traditional media exploitation,
The Sound Campaign offer a wealth of experience in facilitating successful fusions of big ideas,
creative consumer connections and considered brand positioning.

Our aim is to give your brand a competitive edge in a dynamic and demanding environment,
through original thinking and inspired doing.

Welcome to The Sound Campaign.

What We Do

STRATEGY
& CONSULTANCY

We create relevant and differentiated strategic campaigns for brands to connect with their audience through entertainment and culture. Our campaigns are built on real consumer insights, a holistic and deep market knowledge.

RIGHTS MANAGEMENT
& SPONSORSHIP

Through commercial rights management for some of Australia’s leading festival, event and entertainment properties, we deliver seamlessly integrated win-win relationships for both the property and the partner.

TALENT ACQUISITION
& ENDORSEMENT

Our team specialise in strategic partnerships between leading global personalities and brands for broadcast, promotions and events, as well as curating bespoke talent solutions for any project

ACTIVATION
& EVENT PRODUCTION

We’re behind some of the biggest and best in the branded event space, with expertise in planning, production and operations for everything from private parties to festivals.

PUBLIC RELATIONS
& SOCIAL MEDIA

As experts in real-time brand messaging through PR and social media, we maximise campaign reach in a timely and targeted manner.

CREATIVE
& CONTENT

A comprehensive creative capability is the product of our top-end graphic design, video production and copywriting studios.

  • If you don’t like what’s being said, change the conversation Don Draper
  • Here we are now, entertain us Kurt Cobain
  • Design is not just what it looks like and feels like. Design is how it works. Steve Jobs
  • Art should comfort the disturbed and disturb the comfortable Banksy
  • Do or do not, there is no try Yoda
  • Think left and think right and think low and think high. Oh, the thinks you can think up if only you try Dr. Seuss
  • Sell your cleverness and buy bewilderment. Frank Zappa
  • You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality. Walt Disney
  • Experience is one thing you can't get for nothing. Oscar Wilde
  • You can’t wait for inspiration, you have to go after it with a club. Jack London

What's up?

Goodlife

More partners announced for Good Life

05 Dec

The newest edition to the family is Good Life Festival 2014. Hitting Sydney and Melbourne and for the first time Brisbane and Perth. Reaching over 65,000 Under 18’s. This is the largest Under 18’s music festival in the world, and is a unique playground for brands to interact with this audience....Read more

Jack Daniels

TSC Appointed by Jack Daniel’s in the U.S.

05 Dec

The Sound Campaign is proud to announce that they have been appointed by Brown-Forman in the United States. Working with the Jack Daniel's team, TSC will create a strategic, unified approach to their U.S. music strategy. Since 2007, the company has worked with the global brand team on their music campaigns in Australia and most recently in China and Singapore....Read more

ARIA MasterClass

The Week That Was…ARIA Week 2013

05 Dec

In the lead up to last week’s 27th annual ARIA Awards, Sydney was abuzz with some of the best local talent as part of ARIA Week 2013. Following on from the success of 2012's inaugural program which was designed to extend the celebration of the Australian recording industry, The Sound Campaign was brought on board again to manage and produce a series of gigs and events in partnership with the country's leading record labels and music media outlets....Read more

Where to find us

A: 146 Foveaux Street, Surry Hills, NSW 2010

E: info@thesoundcampaign.com

P: +612 8353 0200

Sasha

SASHA MORELLO - FOUNDING PARTNER

E: Sasha.Morello@thesoundcampaign.com
Jason

JASON FIELDING - FOUNDING PARTNER

E: Jason.Fielding@thesoundcampaign.com
Simon

SIMON CAHILL - LEADER INSPIRED THINKING

E: Simon.Cahill@thesoundcampaign.com
Neil

NEIL TERRY - LEADER INSPIRED DOING

E: Neil.Terry@thesoundcampaign.com
Back to Top